Up or On -the-Rocks? The traditionalists insist that a martini be served "up" in a long stemmed glass. This keeps the drink from being diluted by melting ice. If you prefer "on-the-rocks", use whole cubes rather than cracked - again to minimize dilution. And be sure the ice is fresh and pure. The martini will be tainted by any odors or impurities that linger in the ice.

• The American Classic
• 3 oz. Luksusowa Potato Vodka
• 1/2 oz. dry vermouth
• Shake with ice and strain into chilled, long-stemmed martini glass. Add olive. Gently massage rim of the glass with a lemon twist.

• Churchill's Choice
• 3 oz. Luksusowa Potato Vodka
• Stir the vodka with ice. Turn toward France and whisper the word "Vermouth". Strain into chilled martini glass, add a lemon twist (OK, Churchill probably used gin, but would have used Luksusowa if he had been able to find it.

• The Highland Martini
• 3 oz. Luksusowa Potato Vodka
• 1/2 oz. single malt scotch
• Pour scotch into shaker with ice, and stir well. Strain and discard excess scotch. Add vodka, shade and strain into chilled martini glass.

• Cajun Martini
• 3 oz. Luksusowa Potato Vodka
• 1/2 oz. dry vermouth
• Shake with ice, strain and garnish with jalepeno pepper.

• Vodka 8-ball
• 3 oz. Luksusowa Potato Vodka
• 1/2 oz. dry vermouth
• Shake with ice, strain and garnish with black olive stuffed with baby pearl onion (it's an "8-ball"...get it?)