THE VODKA MYTH It is often said that vodka has no taste. Quite the opposite is true. Some vodkas have a great deal of taste... a harsh taste with a powerful kickback. Others have no distinct character and are barely discernable from one another.

THE DISTINCTIVE DIFFERENCE OF LUKSUSOWA Luksusova, the Polish word for "luxury, has a superior taste that is a result of its potato-base. Most domestic vodkas are distilled from corn, most imported vodkas from rye. But Luksusova is painstakingly made from Poland's select potato crop grown exclusively in the Baltic coast region of North Poland. It takes ten times more potatoes than it would take of grain to make Luksusova, the preferred vodka of people who can taste and appreciate the smoother texture and richer taste. 25,000

YEARS IN THE MAKING Luksusova is blended with pure, un-polluted water from artesian wells created during the Oligocene Epoch. From then until now, this water has remained bacteria-free and devoid of minerals that could crystallize in the presence of high proof alcohol to form undesirable sediment.

There are currently estimated to be one million people in the United States who may have Celiac Disease -- many of whom are unaware that they even have the illness. People with Celiac Disease (a.k.a. gluten sensitive enteropathy) are unable to properly digest products made from wheat, rye, barley and oats. Consuming these grains causes symptoms such as abdominal pain, bloating and diarrhea.

“The quality of life is greatly improved with every new choice that becomes available to celiacs,” said Elaine Monarch, Executive Director, Celiac Disease Foundation. “Some people who are diagnosed with Celiac Disease still want to be able to enjoy an adult beverage. They can with Luksusowa Original Potato Vodka.”